Ivory Zorich is a seasoned public relations, marketing, and events production specialist with over twenty years interdisciplinary experience in entertainment and advocacy. Before starting her firm, Zorich was the Senior Director for Special Events at the Motion Picture Association (MPA), where she was responsible for planning and managing upwards of 40 events a year that cut across industry lines to advance the interests of the six major Hollywood studios.
Prior to MPA, Zorich led a team of publicists at the PR firm Allied Integrated Marketing as the Director, Publicity & Promotions, creating and executing events and marketing campaigns for theatrical releases of critically acclaimed and popular films in Washington, D.C., Baltimore, and Virginia on behalf of production studios both big and small. From Tina Fey and Robert Redford to UN Secretary General Kofi Annan and Vice President Joe Biden, Zorich’s events and campaigns have featured global celebrities and leaders, receiving coverage in national, local, and trade press. She is a board member of the Live Events Coalition, a national organization that advocates for the live events industry.
Zorich lives on Capitol Hill in Washington, D.C. with her dog Teddy.